Citace:our highest priority brands: LITTLEST PET SHOP,MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS

Citace:...broadening the audience for our brands. For example, in 2015 we introduced an entirely new innovative segment for older NERF consumers, called NERF RIVAL and expanded MY LITTLE PONY to the preschool segment with MY LITTLE PONY FRIENDS by PLAYSKOOL. We are also effectively expanding demographics through brand activation beyond toys and games. This includes comprehensive consumer products across apparel, accessories, hard goods, consumables, and publishing; to digital gaming and a wide range of entertainment experiences, from movies and TV shows, to digital shorts, theme park rides, and live events. We’ve significantly increased the “Share of Life” that...

What the FUDGE?! SHAAAAAUN! Shauuuun!  Live action show = MLP serial s zivymi herci.... 

Citace:Last year I outlined for you the 2010 relaunch of MY LITTLE PONY through television programming and how we are successfully building this brand by executing around the Brand Blueprint. In 2015, MY LITTLE PONY was our top licensed brand. Through the development of characters and stories, MY LITTLE PONY is integrated into our fans’ everyday lives. It is bedroom décor, comic books, a television program and a live action show. In 2017, ALLSPARK PICTURES, Hasbro’s film label, in partnership with Lionsgate, is scheduled to bring MY LITTLE PONY to the big screen in our first animated feature film. A billion dollar brand at retail, we continue to build our consumer base through innovation and great storytelling.

Citace:As reported, net revenues from Franchise Brands declined 2% in 2015 but grew 31% and 15% in 2014 and 2013, respectively.

Citace:In 2015 revenues from our seven franchise brands, LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, NERF, MY LITTLE PONY, PLAY-DOH and TRANSFORMERS, totaled 52% of our aggregate net revenues.

Citace:Girls The girls’ category declined 22% in 2015 compared to 2014, primarily due to expected lower net revenues from FURBY products, as well as declines in MY LITTLE PONY, NERF REBELLE and LITTLEST PET SHOP. Core MY LITTLE PONY revenues increased but were, however, more than offset by lower net revenues from the MY LITTLE PONY EQUESTRIA GIRLS products...